Interview Series: Shea Marie + Caroline Vreeland

Illustration by Myrtle Quillamor

Anything can inspire me. I always write from my own experience, usually channeling those things I like least about myself; the darkest things: fears, shortcomings, etc. I’m like a weird, tangent of inspiration.

TELL US HOW YOU BECAME BEST FRIENDS AND ROOMMATES. 

CV: It's actually a crazy story: on the same day (5 years ago) that I was moving into a new apartment in West Hollywood, I also had orientation for my new job. As I was lugging my bags into the new place, I saw that a cute blonde lived next door to me. I was wondering how she was going to feel about sharing a wall with a singer who always had the music blasting. Then, I headed over to my first day at the new job, only to find that the same cute blonde (obviously our darling Shea) was working with me too! So naturally, we started carpooling to work, jamming to our favorite 90's jams, and quickly learning, over many glasses of wine, that we were meant to be best friends. 

HOW DO YOU SUPPORT EACH OTHER WITH YOUR INDIVIDUAL CAREERS IN FASHION AND MUSIC?

CV & SM: That's the beautiful part of our friendship. We always like to bring each other up in anyway we can. When Shea's interviewed about her playlist, she always talks about Caroline's latest song etc. And when it comes to being related to the amazing Diana Vreeland, Caroline is able to extend this fashion connection Shea's way. It's natural for us to do this as we are glued at the hip. 

YOU BOTH PROVE THAT BLONDES HAVE A TON OF FUN – WHEN DO YOU HAVE THE MOST FUN WITH EACH OTHER?

CV & SM: We love the rare nights when it's just us, dolled up, going to get wine or some dinner. But we truly have the most fun just laying on the floor in our rooms, eating popcorn and filling each other in on every little detail from our travels, lives and dreams. 

WHAT HAS BEEN YOUR MOST EXCITING COLLABORATION TOGETHER?

CV & SM: We are working on a clothing line together that will be coming out next year. It's going to be really, really, cool. That's all we can say for now! 

YOU BOTH RECENTLY ATTENDED NEW YORK FASHION WEEK – HOW WOULD EACH OF YOU DESCRIBE YOUR INDIVIDUAL STYLE? HOW ARE YOUR STYLES DIFFERENT FROM ONE ANOTHER?

CV: I tend to be drawn to masculine clothes, a little androgynous. I wear mostly black and I usually like to show my legs and cover my cleavage. My faves are the simple clean lines of Barbara Bui & Helmut Lang. I'm fortunate to live with a stylist; I usually always ask Shea's opinion before leaving the house!! My style is clean, simple, sometimes boyish. 

SM: Our styles are very similar. We were just pulling clothes for an event for Barbara Bui – Caroline went first and I sent in my choices via email (since I was unable to be at the showroom in person), only to hear that my top two choices were the same Caro already chose. It's funny, but also maybe we are a bit too similar sometimes haha. 

CAROLINE, YOU ARE THE GREAT GRANDDAUGHTER OF THE FASHION ICON AND EDITOR, DIANA VREELAND – WHAT ADVICE OF HERS DO YOU CARRY WITH YOU WHEN MAKING FASHION AND/OR CAREER CHOICES?

CV: DV was not expected to make much of her life early on. Even by her own family. She was teased for her looks and wasn't particularly great in school. Yet she always knew that in order to become someone great, she had to make a great life for herself. She didn't listen to what anyone said about her, or cared about what was considered "normal" for the time. She carried herself with grace and confidence, and was never deterred. She ended up marrying one of the most handsome, successful men of her day. People were just drawn to her because she loved herself as she was. Before her, no one spent outrageous amounts of money and time on editorial shoots in exotic places like Japan or the Sahara Desert. She was the first one to show nudity in fashion magazines. My point is, that I will never care what people think my music should be, or what will make me the most money or bring the most fame. I'm going to do as Diana did, I really feel her in my blood, to my core, I will create for myself the life I want by never compromising who I am. 

SHEA, YOU HAVE ESTABLISHED AN EXTREMELY STRONG VOICE IN THE FASHION WORLD OVER THE PAST FEW YEARS – WHAT HAS BEEN THE MOST CHALLENGING PART OF THIS JOURNEY AND WHAT HAS BEEN THE BEST CAREER ADVICE YOU HAVE RECEIVED? 

SM: The fashion world is cutthroat and it's been a long journey to finally feel accepted and appreciated. "Bloggers", although I hate to use that word, have been looked down upon by fashion's elite for many years. It's really only recently that these things are changing. My site is so much more than a blog at this point, I'm a stylist, a designer (I just had a shoe line come out with Steve Madden), a TV host, a fashion consultant, creative director, photographer, the list goes on. Many people that follow me only see what I put on my site, but there is so much more going on! 

HOW HAS YOUR STYLE EVOLVED IN YOUR CAREERS? 

SM: My style changes everyday, that's the great thing about fashion – that you can continue to reinvent yourself endlessly. My style also changes by where I am in the world; I dress differently in Paris than I do at home in Los Angeles. 

CV: I do not compromise in my music. I write what is true to me, what is inside me. Now that I know who I truly am, my style has become much more confident. If something speaks to me personally, I don't think twice about what someone else may have to say about it. It's liberating. 

CAROLINE, DOES YOUR MUSIC INSPIRATION HAVE AN EFFECT ON YOUR PERSONAL STYLE?

CV: Let's just say, I wear a lot of black. 

WHAT ARE YOUR BIGGEST SOURCES OF INSPIRATION FOR YOUR WORK?

CV: Anything can inspire me. I always write from my own experience, usually channeling those things I like least about myself; the darkest things: fears, shortcomings, etc. I'm like a weird, tangent of inspiration. For instance, I'll find something in my book that strikes me or something I've never known. Then I'll research that idea, and it will lead me to another idea, and then another. For example, I'm obsessed with Persephone, the greek goddess who was dragged into the Underworld by Hades. So then I start thinking about what life would be like underground. Then I think about her having to adjust to the darkness, then I think about a part in one of my favorite works of Murakami where the hero falls into a well and transports himself to other worlds. Then I write a song about living in the bottom of a well. Then I think about the importance of light to the human psyche. Then I research painters who use different light techniques, then I find Dutch painters from the 1600's. Then I invent what someone’s life was like back then, and I share my own feelings with these made-up characters. Sort of a bridge of empathy from my world to another world... and so on and so forth!! See, it can get crazy. But I love it. 

YOU BOTH LIVE IN L.A. AMONGST HOLLYWOOD'S ELITE  – HOW DO YOU STAY GROUNDED AND CONFIDENT IN WHAT YOU DO? 

CV: I'm very lucky to have my mom and sister close by. They keep me sane. I have an amazing boyfriend who let's me be a crazy freak and still loves me. Musically, I have an amazing team around me. This took me 7 years of living here to find!! It was not an easy road. My manager is one of the only people I trust and he knows just how to kick my ass and keep me in line. But the hardest thing to find in LA are true friends. Shea is a rare gem and I'll never let her out of my clutches because she's the one who always tells me what I least want to hear, but most desperately need to hear; she never sugarcoats it.

SM: I never worry what other people think. If I did, I wouldn't be where I am today. When I first started my site, many people didn't have the nicest things to say. I guess things have changed haha. I try to teach this to Caroline, she is much more concerned with pleasing everyone and hurt by people who say negative things. I try to toughen her up! You are never going to be able to please everyone, so just please yourself! That's what I think. 

YOU ARE BOTH GORGEOUS AND HAVE BEEN DESCRIBED AS "SEXY, BLONDE BOMBSHELLS" – HOW DO YOU BOTH MAINTAIN THIS LOOK WHEN TRAVELING, WORKING, AND JUGGLING MULTIPLE PROJECTS?

CV: Sunscreen & dry shampoo! A handheld steamer for traveling is a must. Aquaphor on lips & cheekbones. I think if you always wear black you're guaranteed to look chic while traveling. I speak for both of us when I say that we are so dedicated and excited about our careers that we have no desire to mess around. We are focused. When you get to do what you love and what you're destined to do, it isn't work.

SM: We are product junkies! So many creams, masks, toners and things. But light on the make-up, of course! We like to look effortless. It's that whole effortless, California, bombshell look. 

SPEAKING OF TRAVELING, WHAT FIVE ITEMS CAN YOU NOT LEAVE HOME WITHOUT? 

SM: SKII face mask, my Valentino mophie (yes, that's a valentino cell phone charger – so chic right? lol), Mason Pearson hairbrush, NARS matte lipstick in Tonkin, and a big tote for carrying my laptop and camera – currently using a classic Goyard.

CV: Broad spectrum sunscreen, a good book, a good manicure, Bobbi Brown tinted moisturizing balm, and my black Helmut Lang blazer that goes with everything. A small, cross body purse is important too for walking around. I couldn't have survived Rome or Paris this summer without Shea's little leopard Barbara Bui bag and my Stan Smith's. 

CAROLINE, WHAT DO YOU LOVE MOST ABOUT THE PEACE LOVE SHEA BLOG?

CV: Whenever I look at Shea's blog, I seriously think "I can't believe I'm friends with a person this cute." But what I love most about Shea's blog (even more than all the clothes she shares with me!) is how incredibly hard she works. She never, ever, takes a day off. And her success is proof of that. She inspires me. 

SHEA, WHAT DO YOU LOVE MOST ABOUT THE CV TRIBE?

That it's all my closest friends and strong empowering women! 

WILL #SHEAROLINE EVER BECOME A BRAND OF ITS OWN (IF IT'S NOT ALREADY)?

It's #thatbestielife now, and yes there is a brand coming – but with a different name. Our lips are sealed!